EMILIANO SANTAPAOLA: FASHION PHOTOGRAPHER INTERVIEW
HOW WOULD YOU DESCRIBE YOUR PHOTOGRAPHIC STYLE?
My favorite thing is to work in various locations, with the goal of creating a connection between the model and the surroundings. I tend to switch between dramatic and being over the top to simplicity depending on location, clothing and intent of the picture.
HOW DID YOU GET INTO FASHION PHOTOGRAPHY?
I had an interesting start from listening music while I’ve worked in a factory to suddenly changing my focus to fashion photography. I never really planned it out, it just sort of happened. I think the reason I ended up in fashion is that I love every aspect of it from the clothing to modeling and makeup.
WHAT ARE THE MOST DIFFICULT ASPECTS OF PROFESSIONAL FASHION PHOTOGRAPHY?
I think the biggest challenge is finding the perfect team and building a name for yourself. The team for a fashion photographer usually involves a hair and makeup artist and a stylist. There has to be absolute harmony in this group in order to benefit from each others’ creativity. The better the team works together the better the outcome.
Having a solid portfolio is an ongoing process, as your skills improve you end up constantly updating your marketing materials.
WHERE DO YOU GET YOUR CREATIVE INSPIRATION?
My inspiration stems from my daily life, movies and music.
WHAT IS TYPICALLY IN YOUR CAMERA BAG?
I like to use Profoto – it is a very reliable light source that has given me very good results. My camera of choice is a Hasselblad h6d. My favorite lens is the 85mm and a 50mm. A Rosco Color Effects Kit that has had the most imported filters and a ColorChecker Classic by x-rite photo. I also carry a emergency back with gaffer tape, flash light, Dust off, a 100 feet extension cord, latex gloves, user manuals for all the equipment I am using, bobby pins, safety needles, rubber bands, stockings, and so on.
DO YOU POST-PROCESS YOUR PHOTOS?
Yes, definitely, I have a team of retouchers who already know my style and know perfectly how to work the images to achieve the desired result.
WHAT ADVICE DO YOU HAVE FOR OTHER ASPIRING FASHION PHOTOGRAPHERS?
The best advice a photographer gave me was this: If you think you are the best you will start becoming worse because art is a constant development. He also told me to Shoot, shoot, shoot, and shoot as much you possibly can. The more you shoot, the more experienced you become. If you don’t have a job or assignment – create one! I am always experimenting with light – trying to refine my techniques and find new ways of using light creatively. It keeps your mind fresh. Collect pictures and look for techniques you like and dislike. It helped me to improve and find my own style.