Photographer: Lukas Török @lukas_fotografije Stylist, Makeup and Hair Artist: Lara Braun @laarabraun Models: Jana Rath @janachristina_, Fine Kroke @finekroke, Alexandra Entenmann @alex.entenmann
Disorder in a world full of order. Values and norms shaped by rules and regulations. Fashion determined by trends, no-gos and ratings. But what if everything loses its order? What if everything no longer conforms to the norm? What if it becomes unconven- tional? This series is not about beauty, trends or social standards – it’s about looking beyond boundaries. Clothing is not the focus here. It’s about fashion as a visual experiment. How far can alienation go before a garment completely loses its identity? Alienation of materials, cuts and function. Tights stretch over heads, necks, hands, torsos – becoming a mask not just for the legs. What is supposed to cover becomes the central element. With its raw aesthetics and deliberate reduction of accessories or slicked-back or tousled hair, the shoot takes a stand against perfectionism. A tension arises between the familiar and the unfamiliar. Not only does fashion lose its purpose, but the gaze is also irritated, disturbed, unsettled. Thus, not only does clothing become a sculpture on the body—the body itself becomes a sculpture. The shoot is a visual experience that does not feel comfortable, that does not provide easy answers. It is surreal, wild, confusing. But that is exactly what we want to encourage: to encourage openness, to encourage pushing boundaries, to encourage being yourself regardless of any order.
