“Playful Transformation” MM6 Maison Margiela PRE-FALL 2024

MM6 Maison Margiela thrives on challenging perceptions. In their latest Avant Premiere collection, the brand elevates recent explorations, delving into uncharted territories while seamlessly merging the new and the familiar. Imagine a leather perfecto crafted flat instead of appearing so on screen—this simple shift transforms the iconic staple into a lighter, sleek version, shedding weight through trompe-l’oeil mastery, with a permanently picture-perfect lapel.

The metamorphosis isn’t limited to leather; a classic white shirt and trench undergo a similar evolution. Suddenly, the familiar becomes distinct, yet the narrative extends beyond mere appearances.

It’s not merely about lapels, pockets (a season highlight), distressed knits, or the artistry involved in couture-leaning “tulip” finishes. Rather, these are tangible results of a profound exploration of gestures—the ones intrinsic to crafting clothes and, more significantly, those that accompany functional inhabitation, often signaling an insider’s understanding of a subtle joke.

References to Margiela’s original canon are abundant, with nods to the 1990s in the boutis technique and riffs on early 2000s hip-hop culture reflected in stonewashed denim. The MM6 studio layers memories akin to a remix, weaving contemporary art into fabric. A duvet coat, inspired by the fall 1999 collection, reimagines the concept, maintaining relevance with a shorter, sideways approach and cleverly placed pockets. Irony surfaces in a bear motif borrowed from a vintage children’s comforter, now a patch clasping a martini glass—where one generation sees a bad boy, another sees a mogul. In the tumultuous present, comforting clothes become a necessity, a unique intersection where fashion accommodates diverse commentaries.